Creative Director|Brand & Campaign
Brand Strategy|Identity Systems|Campaign Worlds|Experiential & Environmental|Web & Digital Experience|Copy & Voice
Creative that moves on any stage
customer engagement after the loyalty program rebrand, where I led all creative from identity to campaign
faster brief-to-designer, with 50% fewer approval rounds, after rebuilding the creative intake workflow
projects a year across three brands running simultaneously, shipped by the 5–8 person team I hired and mentored
in media and large-format creative directed annually, concept through production
direct mail and lifecycle email sends a year, with 51% open rates in the highest-value segments
years in design and arts leadership, from choreography and studio direction to creative teams
Positioning, audience, and the ownable gap in the market. Strategy built, presented, and approved at the C-suite level.
Big original concepts rooted in story. Ideas with a narrative arc, built to scale across every channel.
Integrated platforms with rollout logic that cut through and move audiences to act.
A designer first. Identity, layout, motion, and environments, crafted daily alongside the direction.
The voice and copy that carry a brand: campaign lines, naming, tone guides, and scripts.
Two brand sites designed and built end to end, plus loyalty journeys, email, and lifecycle communication designed around customer behavior.
Co-branded campaign creative with partners including the Arizona Diamondbacks, iHeartMedia, and Live Nation.
Hiring, mentoring, and developing creative teams through a design training program built around craft and critique of live work, plus vendor creative direction from brief through delivery.
My background starts in the performing arts, a foundation that taught me how to pace a narrative, direct attention, and shape how an audience feels. I began my career in video production and motion design, and that moving-image sensibility still shapes every brand system and campaign I build.
Today I'm a Creative Director and Brand Strategist in Scottsdale, Arizona, with 20+ years across design and arts leadership, building brands, campaigns, launches, and environments that connect with people and drive results. I've led creative and brand strategy across Talking Stick Resort and Casino Arizona, partnering with executive leadership to elevate the guest experience and strengthen loyalty at scale, and was named 2023 Employee of the Year. I ran the team day to day before the title caught up; the promotion recognized work I was already doing. My sweet spot is building brand systems that create consistency and clarity, then translating them into high-impact creative across every channel. Every piece in this portfolio was designed by me, with a handful of exceptions in Super Zona.
"Brittany is one of those rare creative leaders who truly understands how to turn large-scale digital display investments into meaningful, revenue-driving experiences. She brings a sharp strategic eye, exceptional taste, and a collaborative approach that makes complex projects feel effortless while consistently elevating the end result. Any organization looking to maximize the impact of their digital environments would be incredibly well-served partnering with her."
"I put a high volume of marketing requests through Brittany, often with tight timelines, and she met or exceeded the deadline every single time. If I requested adjustments, she nailed the revisions, often taking what I was trying to articulate and making it even better. She treated me as an internal client, responsive and genuinely invested in helping me achieve my goals. Her support let me move quickly, execute ideas, and build the business. She is talented, dependable, incredibly easy to work with, and someone I would confidently recommend to anyone looking for a strong marketing partner."
"Her creative work immediately draws people in, showcases the experience we offer, and expertly converts attention into customers and revenue. What sets Brittany apart is her personal approach. She takes the time to understand each client, their brand, and what makes their business unique. Rather than using a one-size-fits-all strategy, she creates a truly bespoke campaign that captures the right ambiance, tells the right story, and connects with the right audience. Working with Brittany was an absolute pleasure. She is creative, professional, attentive, and genuinely invested in the success of her clients."
"Her guidance pushed me to approach concepts as complete systems, built to work across email, web, social, digital signage, and large-format placements. It didn't feel like outside direction. It felt like having a strong creative partner who made the entire team's work more cohesive, practical, and effective."
"Brittany always seems to have the right idea at the right moment. Time and again, when I found myself stuck on a project, she had the instinct to step in with exactly the right touch that pulled everything together."